Sareh Nouri

Everlasting glamour, effortless femininity, elegance beyond time – these are the foundational qualities of inspiration that are the beating heart of all Sareh Nouri designs. From a young age, Sareh Nouri showed a penchant for all things bridal, taking fashion inspiration in the classic elegance of Hollywood starlets like Grace Kelly, Audrey Hepburn, and Lauren Bacall – dreaming of what she would one day look like as a bride. Coming to the USA from Tehran, Iran at the age of 9, she was struck by the contrast and harmony between these two vibrant cultures, and this convergence of artistic styles had a lasting impact on her inner creative life. Her early wonder and passion for bridal design never truly faded, but it wasn’t until Sareh began searching for her own wedding gown that her journey into the world of wedding dress design began to materialize. Unable to find a wedding dress on the market that felt like “the one,” Sareh decided to take matters into her own hands, and designed her dream wedding dress – one that was all at once ethereal, sophisticated, feminine, and classic. Highly influenced by beauty and with great attention to detail, Sareh finally found “the one” – one she created for herself. Sareh’s passion for wedding dress design didn’t stop after she walked down the aisle. After embarking on a journey through many different roles in the bridal industry and working one-on-one with brides, she was inspired to create a bridal line that would make every new bride feel as confident, elegant, and timeless as she felt when she walked down the aisle in her custom gown. Her newfound experience in the bridal world paired with her successful background in graphic design and traditional Persian art led her to create Sareh Nouri, her very own bridal label.